Apple has announced the opening of Apple Music Hall, a new state-of-the-art live music venue in London’s Battersea Power Station.
Said in a press release to be designed to “connect artists and fans” with intimate performances, Oliver Schusser, vice president of Apple Music and International Content, said the move to open the space marked a further step in the company’s “commitment to artists and fans, by supporting live music in ways only Apple can do”.
The 600-capacity venue has been designed to close the gap between “intimacy and production value”, boasting a 38-foot-wide stage that can be rearranged for traditional front-facing sets or in-the-round experiences.
Additionally, the venue is equipped with a 48-speaker spatial sound system, and doubles u as a full production facility with two dedicated recording and mix studios, meaning every performance can be captured as a multitrack recording and mixed in Spatial Audio.
The venue is also hardwired for 16 or more cameras that feed a purpose-built broadcast control room with infrastructure that supports iPhone video capture running in parallel alongside traditional broadcast cameras.
“In short,” the press release details, “an artist can perform an intimate live show for fans at Apple Music Hall and walk out with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video – all from a single show.
“Performances out of Apple Music Hall will also be livestreamed globally so fans outside of London can tune in to enjoy these one-time-only shows from their favourite artists.”
Speaking about the new venue, Zane Lowe, Apple Music’s global creative director and lead anchor, said: “We’re always looking for new opportunities to connect the artists and the fans because we are fans. What better way to celebrate this relationship than a new music venue where we get to experience amazing music in an amazing space and share it with the world. Great music and memories will be made at Apple Music Hall.”
For more information about Apple Music Hall, including how to access tickets for upcoming shows, fans can visit here and follow along here.
Apple have also today announced that all of Apple Music Radio’s London-based hosts and shows will now broadcast live out of Battersea with the opening of its new radio studios.
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