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Luke Littler applies to trademark his face to combat AI fakes
Technology•March 20, 2026 at 4:16 PMNational

Luke Littler applies to trademark his face to combat AI fakes

•BBC News - UK

The darts star's image has been used legally on darts merchandise, snacks and fashion brands.

The darts star's image has been used legally on darts merchandise, snacks and fashion brands.

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