Back to News
WPP to sell assets and cut jobs in radical shake-up to counter AI threat
BusinessTechnology•February 26, 2026 at 10:24 AMNational

WPP to sell assets and cut jobs in radical shake-up to counter AI threat

By Julia Kollewe and Mark Sweney•The Guardian - UK News

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028The beleaguered UK advertising group WPP has announced a radical restructure to counter the threat posed by the growth of artificial intelligence, including plans to sell assets and job cuts.Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans to achieve £500m of annual savings by 2028, at a cost of £400m over two years. Continue reading...

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028

The beleaguered UK advertising group WPP has announced a radical restructure to counter the threat posed by the growth of artificial intelligence, including plans to sell assets and job cuts.

Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans to achieve £500m of annual savings by 2028, at a cost of £400m over two years.

Continue reading...

Related News

Healey should ‘stay the course’ and repair UK finances, says top IMF economist
UK NewsPoliticsBusiness

Healey should ‘stay the course’ and repair UK finances, says top IMF economist

Fund upgrades UK’s GDP growth forecast for 2026 to 1.3%, but says it is likely to ‘edge down’ next year IMF warns global...

The Guardian - UK News26 minutes ago
BT charged me for more than a year despite landline being dead
UK NewsBusiness

BT charged me for more than a year despite landline being dead

It is billing £32.99 a month but I have had no functioning phone line since it switched me to Digital VoiceI’ve had no l...

The Guardian - UK News1 hour ago
Lobbying, lawyers and a media blitz: the fight to kill the Church of England’s £100m slavery compensation fund
UK NewsBusiness

Lobbying, lawyers and a media blitz: the fight to kill the Church of England’s £100m slavery compensation fund

Some of Britain’s wealthiest financiers, including Sir Paul Marshall, have given a platform to critical coverage or are...

The Guardian - UK News2 hours ago
Women ‘more likely to be told autoimmune conditions are psychological’
UK NewsTechnologyHealth

Women ‘more likely to be told autoimmune conditions are psychological’

Cambridge University study suggests stark gender divide in misdiagnosis, with women also waiting longer for treatmentWom...

The Guardian - UK News3 hours ago
‘Super app’ aimed at UK students uses servers owned by Chinese firm on US blacklist
UK NewsBusinessTechnology

‘Super app’ aimed at UK students uses servers owned by Chinese firm on US blacklist

ZyMix platform has contract with Tencent, which US alleges has links to People’s Liberation ArmyA new messaging and paym...

The Guardian - UK News3 hours ago
Threat of AI share crash puts world financial stability at risk, says IMF
UK NewsBusinessTechnology

Threat of AI share crash puts world financial stability at risk, says IMF

High valuations and debt put sector in danger, while fund also warns on government borrowing and cyber-attacksIMF warns...

The Guardian - UK News4 hours ago

More From These Categories