Mark Ian Hoyle (born 12 April 1987), known professionally as LadBaby, is an English YouTuber, musician, and blogger. His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. The couple garnered the Christmas Number One on the UK Singles Chart for five years from 2018 to 2022, the most consecutive and overall for any artist, with the sausage roll-themed novelty songs "We Built This City", "I Love Sausage Rolls", "Don't Stop Me Eatin'", "Sausage Rolls for Everyone" and "Food Aid". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles, who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967.
